Vivie Intimates is a revolutionary brand addressing the issue of cameltoe with its patented Camelno Thongs, designed to provide a comfortable experience for those who love tight clothing. Vivie is like a supportive best friend or older sister, helping women "feel confidence again" through its innovative products. The brand's color palette is protagonized by a bold, feminine cherry color and complemented by warm neutrals and monochrome tones, symbolizes fearless confidence. High-contrast serif typography for titles, with impactful italicized details, further reinforces this strong yet cheeky identity. The unboxing experience, featuring a kraft mailer box and striking cherry-colored product packaging, ensures customers feel special and cared for when receiving their product. Sophisticated collateral educates and engages.