Brand Identity, Packaging + Digital Collateral
Vivie Intimates is a revolutionary brand addressing the issue of cameltoe with its patented Camelno Thongs, designed to provide a comfortable experience for those who love tight clothing. Vivie is like a supportive best friend or older sister, helping women "feel confidence again" through its innovative products.
Vivie Intimates
Visual World
I designed Vivie from the ground up in close collaboration with its founder, building a brand that feels like your supportive big sister or best friend. We wanted the identity to feel feminine and confident without becoming overly sweet, so cherry red became the hero color, balanced by a more neutral and elevated palette. I paired this with a high-contrast serif and playful shifts between italic and roman typography to give the brand a mix of confidence, elegance, and personality.
Packaging + Digital
I designed a custom box for the individual thongs, along with a broader mailing and unboxing experience that includes custom packaging, note cards, and supporting details. This project has also given me the opportunity to work hands-on with dielines, structural packaging, and custom trays, while extending the brand into social campaigns and email graphics. It's been one of my most hands-on packaging projects, and I've had the opportunity to grow the identity alongside the business as it continues to evolve.
