Strategy, Personal Branding + Social Templates
I developed the visual identity for Claret Alcalá, a commercial and advertising photographer. Claret wanted a brand that felt polished enough for commercial work but still reflected her approachable, collaborative way of working with clients. I focused on creating an identity that felt clean and modern without losing that personal quality.
Claret Alcala Photography
Logo + Brand
I created a custom lowercase wordmark, softening the typography through exaggerated curves to make it feel more approachable. I paired it with a contrasting serif to add a more refined and professional side to the identity. The logo mark uses Claret's initials alongside two overlapping ellipses, creating a simple reference to the collaboration between photographer, client, and subject. Bright, bold colors bring forth Claret's personality while cream and a dark navy bring the brand to earth and let her photography be the center of attention.
Digital World
The identity was designed to work naturally across Claret's digital presence, giving her a consistent foundation for showcasing her photography and communicating with potential clients. I also created social media templates to help her maintain a cohesive look across different types of content. The layouts remain simple and image-led, allowing her work to stay the focus while the typography and graphic elements add structure and personality.
