Brand Identity, Print + Digital Collateral
The Brand Collective partnered with Paradise Farms, a 17-acre USDA Certified Organic farm just outside of Miami, to develop a visual identity that reflected both the agricultural side of the business and its focus on sustainable and regenerative farming. The goal was to create a world that could communicate the quality of the produce while also helping customers understand more about where it comes from and how it is grown.
Paradise Farms
Packaging
Packaging uses the produce itself as a starting point. I wanted each piece to feel connected to the farm while giving customers more information about what they were buying. Botanical illustrations by Miguel Camacho, scientific names, and information about the benefits of different plants brought an educational element into the packaging.
Visual World
This world combines earthy, natural elements with the bright colors found throughout the farm. I used a palette inspired by soil, plants, and fresh produce, along with organic textures that give the identity a more tactile quality. Illustrations add another layer of information and personality, while macro photography focuses on the color, texture, and freshness of the produce. Together, these elements create a visual system that feels natural and informative without becoming overly rustic or literal.
