
Hansen Group
2023
Strategy, Branding & Web Design for a renowned event management company
Agency: The Brand Collective
Miguel Camacho, Art Director & Illustrator
Mauricio Carrasco, UX & UI Design
CREDITS
ABOUT
The Hansen Group: a comprehensive solution for all event needs. This brand draws inspiration from sophistication, warmth, and approachability, serving as guiding principles throughout the design process. The logo conveys a stoicism and a classiness, symbolizing their impressive 40 years of experience. What truly ignited our vision for this brand was the idea of a blank canvas – mirroring the limitless possibilities found in events. A vibrant splash of color was introduced as a perpetual reminder of the joyful moments that elevate celebrations to the extraordinary.
ABOUT
The Hansen Group: a comprehensive solution for all event needs. This brand draws inspiration from sophistication, warmth, and approachability, serving as guiding principles throughout the design process. The logo conveys a stoicism and a classiness, symbolizing their impressive 40 years of experience. What truly ignited our vision for this brand was the idea of a blank canvas – mirroring the limitless possibilities found in events. A vibrant splash of color was introduced as a perpetual reminder of the joyful moments that elevate celebrations to the extraordinary.
Agency: The Brand Collective
Miguel Camacho, Art Director & Illustrator
Mauricio Carrasco, UX & UI Design
CREDITS












