Brand Identity
I developed the visual identity for Raeya, an activewear brand focused on delivering elevated design and quality at a more accessible price point. The goal was to create something that felt polished enough to compete with more premium activewear brands while still feeling approachable.
Raeya Fit
The Brand
The goal was to create something that felt polished enough to compete with more premium activewear brands while still feeling approachable. I designed a custom lowercase wordmark with subtle details, including a connection between the R and A, and paired it with a simple palette of cream and off-black to keep the identity clean and sophisticated.
The Brand in Use
One of my favorite parts of this project has been seeing the identity move beyond the original brand presentation and into the actual product. The wordmark was applied across clothing and merchandise, giving me the chance to see how a relatively simple identity could hold up across different materials and applications. Seeing the logo worn and used throughout the brand made this project especially rewarding for me.
