Brand Identity, Menu Design
I created Seed as a concept for a vegan bistro in Delray Beach, Florida. The idea was to explore how a plant-based restaurant could feel colorful, energetic, and approachable rather than overly health-focused or serious.
Seed Vegan Bistro
Brand Direction
I wanted the brand to feel as vibrant as the food itself, with a personality that could make plant-based dining feel exciting and accessible. The direction focused on creating something playful and welcoming while still feeling considered enough to work within a restaurant setting.
Visual World
I built the identity around greens, violets, and a bright mustard accent, taking cues from the colors and variety of fresh produce. The lowercase wordmark keeps things approachable, while the customized tilted “e” adds a small detail that gives the logo more movement and personality. I carried these elements into a few menu applications, keeping the layouts simple and letting the color and typography do most of the work.
