Brand Identity, Collateral + Web Design
I worked on The Sacred Space Miami as part of The Brand Collective, helping translate an already distinctive brand into a more cohesive visual experience across its digital touchpoints. The brand is centered around wellness, spirituality, and mindful living, with a visual language heavily influenced by sacred geometry, natural elements, and transformative spiritual references.
The Sacred Space
Digital World & Content
The digital world gave me a lot of room to experiment and push the visual language in new directions. I explored sacred geometry, spherical forms, gradients, textures, and celestial references to create graphics that felt slightly psychedelic and spiritual. This came through in everything from social content and email graphics to announcements, mantras, events, and wellness programming.
Web Design
One of the biggest challenges was translating the visual world that had already been established across social and email into a complete website experience. I worked with the team to bring elements into a much larger environment, using animation and movement to make the site feel as immersive as the physical space. The final website was recognized as a Webby Award Honoree, which was a particularly meaningful validation of the work and the collaborative effort behind it.
