For The H Orlando, a Mediterranean steakhouse, the goal was to elevate their visual identity to align with their newly renovated interiors and attract a more sophisticated clientele. The challenge was to refresh the brand while maintaining its unique character and vibrancy.

I began by developing a refined color palette that matched their updated interiors, striking a balance between elegance and subtlety while still preserving the vibrancy their brand was known for. One of the key elements from their previous branding—homage to the past with retro graphics and nods to classic pop culture—was something I wanted to retain. To keep this connection, I incorporated a halftone image treatment for their printed materials, blending playfulness with sophistication. Another signature feature was the use of oversized text, which I updated by introducing wider spacing between words, keeping the layouts dynamic and visually engaging.

A significant part of my collaboration with The H over two years was creating innovative social media graphics for their nightlife events and culinary features, ensuring their rebrand stayed fresh, fun, and engaging across all platforms.