Visual Identity Uplift, Digital + Print Collateral
The Brand Collective partnered with The H Orlando, a Mediterranean steakhouse, to refresh their visual identity following a renovation of their interiors. The goal was to bring the branding in line with the more sophisticated direction of the space while keeping the personality and energy that made the brand recognizable. I focused on refining the existing identity rather than completely reinventing it, finding ways to make it feel more elevated without losing its character.
The H Orlando
Visual World
I developed a refined color palette inspired by the renovated interiors, balancing understated tones with brighter accents to keep the identity feeling energetic. I introduced a halftone image treatment to add texture and visual interest across printed materials, giving the brand a playful quality while maintaining a polished feel. I also used oversized typography with increased spacing between words to create layouts that felt more open, dynamic, and contemporary.
Media + Digital World
Their digital world was another powerhouse in itself, giving me a lot of room to experiment and push the identity in new directions. Over the two years I worked with The H, I developed a range of graphics for nightlife events + other promos. I used typography, imagery, color, and graphic treatments to create content that felt energetic and unexpected while still connecting back to the more elevated brand.
